CAB v1

The Brief:

To expand and solidify the Motoverse IP for the global motorcycling community through a weekend-long experience in Vagator, Goa. Engaging 18,000 participants through omni-channel communication, immersive pre-event experiences, and impactful on-ground activities. In short, an international moto-event that India was yet to see.

The Story:

Pre-event:

Communication Strategy: Omni-channel outreach via RE Socials, Ticketing Partners, and Festival Aggregators.
SUB-IP Enhancement: Elevate Motothrill, Motosonic, and Motoville's cultural relevance beyond motorcycling.
Distinct Design Identity: Adapt Motoverse's design for Indian audiences, ensuring vernacular appeal.

During the Event:

Adventure at Motoverse - Moto Thrill: To launch the New Himalayan and emphasizing Dirt Races through programming, content, and experiential activities.
Strengthening Cultural Aspect - Moto Ville: Amplify subcultures, particularly in Food, Beverage, Cultural Communities, and collaborate with relevant brands.
Brand Labs: Partnering with brands sharing Motoverse's ethos to expand reach and enrich the festival experience.
Media/Influencers at Motoverse: Develop robust programming for lifestyle influencers, involving them in the festival narrative.

The three-day extravaganza in Goa includes Dirt Track races, Music Concerts, Art, Food & Beverage, Expert Sessions, and more – an immersion into the vibrant world of motoculture.

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Highlights:

Shotgun Launch
Custom Bikes Showcase
Culture Stage

The end goal of Motoverse 2023 was to elevate global motorcycling celebrations with thrilling adventures, cultural richness, and impactful partnerships, establishing its presence on the global stage.

And damn right, we did.